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FAQ
What is a UTM parameter?
UTM parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
How do I use a UTM builder?
A UTM builder helps you generate UTM-tagged URLs by filling out fields for UTM parameters such as source, medium, campaign, term, and content.
Why should I use UTM parameters?
Using UTM parameters allows you to measure and analyze the effectiveness of your campaigns, understand where traffic is coming from, and make data-driven marketing decisions.
How can I track different campaigns using UTM parameters?
To track different campaigns, use distinct UTM parameters such as `utm_campaign`, `utm_source`, and `utm_medium`. Each campaign should have a unique combination of these parameters to differentiate the traffic sources and measure their effectiveness.
What is the difference between `utm_source` and `utm_medium`?
The `utm_source` identifies where the traffic is coming from, such as a search engine (e.g., Google), a newsletter, or a specific website. The `utm_medium` describes how the traffic is arriving, such as via email, social media, or a paid campaign.
Can I use UTM parameters in social media campaigns?
Yes, UTM parameters can be used in social media campaigns to track clicks and conversions from specific posts or advertisements. Include UTM parameters in the links shared on social media to monitor their performance.
Are UTM parameters case-sensitive?
Yes, UTM parameters are case-sensitive. For consistency and to avoid tracking issues, use a standard format (e.g., all lowercase) for your UTM parameters across all campaigns.
How do UTM parameters affect SEO?
UTM parameters do not directly impact SEO as they are primarily used for tracking purposes in analytics tools. However, they can create duplicate content if indexed by search engines, so it is recommended to use canonical tags or parameter handling in your robots.txt file.
What is the `utm_term` parameter used for?
The `utm_term` parameter is used for tracking paid search campaigns by identifying the specific keyword that triggered the ad. It helps in analyzing the performance of different keywords in search engine marketing.
Can I use UTM parameters with Fullres Analytics?
Yes, UTM parameters are designed to work seamlessly with Fullres Analytics. They help track the performance of campaigns by providing detailed insights into traffic sources and user behavior on your site.